[ Credibility ]

Credibility is the new productivity.

For years we’ve been assaulted with productivity hacks. Lists, apps, reminders, time-blocking, another app, prioritisation routines: I’ve done them all (and still do many).

The ‘productivity’ equation (do more, and do it faster) has never been more tantalising, nor more solvable.
There’s AI for that: it’ll do it faster than you can imagine.  But should it be faster?

For ‘knowledge work’, professionals, and those with identity degrees, productivity is the wrong focus. Faster isn’t always better for thinking jobs.

Bring on the focus on credibility. Mark my words: credibility beyond credentials will become a thing.